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December 2, 2004

Live Strong ripoffs

The Lance Armstrong Foundation has created Live Strong, a resource for cancer survivors. They have teamed with Nike to launch the Wear Yellow Live Strong campaign to raise money for the cause. One of the items they sell is a yellow wristband with "LiveStrong" embossed it. I first saw one on my brother-in-law, who is an engineer at Cannondale and is obviously a cycling enthusiast. You've probably seen them on people's wrists in your travels.

Of course, there are people out there trying to make a quick buck by cashing in on illegal and unethical knockoffs. I saw a piece on the local news about counterfeit wristbands being sold at convenience stores that even come in other colors.

Please don't be taken in by these shysters. The only place to get official wristbands is directly from Live Strong. They cost exactly $1 each and come in packages of 10. If you pick one up the next time you're getting gas, your money is not going to help cancer survivors, no matter what the package says.

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