Geico and their disgusting TV ad
I just finished watching the latest Geico ad (for the twentieth time) that I’m sure some ad agency thinks is cute and clever, but I find it simply repulsive. In the background is the image of a large sailboat coursing through the ocean waves. Text scrolls up the screen and a voiceover reads it to us. It starts by stating that Connecticut is the wealthiest state in the U.S., but it’s in danger of losing that honor. Fortunately, Geico comes to our rescue by offering low insurance rates, thereby protecting our lofty position from other inferior states.
We have Fairfield county and its NYC money to thank for our “wealth,” but try to convince the hundreds of homeless and thousands living in poverty in Bridgeport, Hartford, Waterbury, New Haven, and other cities that they are better for living here. I’ve never like Geico, but this ad is a new low and puts them in the same league as ambulance-chasing lawyers in my book. They don’t even acknowledge it on their web site, which has a section specifically showcasing their various ad campaigns. Hey, Geico. Stick to stupid-looking lizards.